The #1 Proven Way to Hire Top Talent for Your Business

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On this Systems Saturday, John Cochran and COO Boo Murray will show you how to ONLY hire top talent for your business and how to avoid hiring any bad hire that can result in costing your thousands of dollars. I think you will love our approach to hiring talent that’s wayyyy smarter than you.

Transcript

0:04I did everything myself in here that is not how we do 0:07the business and there right there is a house that I have already flipped 0:11as well, and we already know that I can flip this house to a buyer on my buyers list 0:15'cause i got a strong buyers list in this area 0:21hey guys today it is systems Saturday, I will be your host 0:25along with my good friend and COO of my companies 0:28up mister boo mary, so guys on today's system 0:32Saturday session we are gonna talk a lot about hiring talent 0:35okay this is where a lot of people can go 0:39very very wrong and lose and even get out of 0:43the business, if you hire bad talent so 0:47one thing that I have, not always done good with is hiring talent 0:52anybody know that knows me for the first eight years that I was in business 0:56I did not make any money and the reason 0:59that I didn't make money was because I didn't surround myself with 1:03the people that I needed to surround myself with hiring bad talent and then 1:07in 1:07literally cost me six hundred thousand dollars in debt, okay 1:11what I ended up doing is a really changing 1:14up are hiring approach so that you can literally just get absolute studs 1:19working around you that are just 1:21complete based on the market their way smarter than what you're ever be 1:25and that's really the truth on how you can really expand and grow your business 1:30at a very very rapid pay so, what I did 1:33was I hired a marketing manager and that's what I kinda one of the roles of 1:38what Boo plays 1:39and all of companies that we have is he does a lot of hiring 1:43for us. so, boo why don't you talk about the way a traditional person 1:50will go out and look for talent and in kind in the way that we do it here at 1:54buyer's on fire or at home backers 1:56and how we find talent to know that we don't have to go through and look at 2:00a lot of these different 2:01resumes, we know for a fact that's 2:05you know you know to know for resume just out or good 2:08we just know really really quick we should even responded this person or send 2:12the resume straight to the trash 2:14we just know that right on point so Boo why don't you talk about the way most 2:18companies 2:19go and put an ad out there and how they 2:22kinda fail and how they have to waste a lot of time and how they always 2:27are going to attract 2:28you know those people that are just bad talent that are just 2:31out there just pushing resumes people why don't you talk about that first 2:34well, a problem that most companies have is whenever you put an ad on 2:38indeed on Craigslist when you put that ad out there 2:42when they send the resume and send their best representative you can hire a 2:45company 2:45to write a better resume for you you can hire your bro to write a better resume 2:49for you 2:50and even once that process is through and bring those people went up there with we 2:53thank or talented 2:55we turn around and they send their best representative 2:58into an interview for us that is causing a lot of time in honest they cost a lot 3:02of money we can't 3:04be reviewing 100 a resume up day after day bringing those people when taking an 3:08hour two hours interviewing every single person 3:11so what a normal company does is they say, send in your cover letter 3:14send a resume other three resume to see if you are qualified to see if your scores 3:19qualified 3:19see if what you've done a path is qualified see if you 3:23shake and fries in McDonald's relevant to what we're doing at the comp 3:27for the most part it is mostly not so what we've done at buyers of fire and 3:31home backers 3:31is taking that process and just reverse-engineered it. we took a scenario 3:36where 3:36you're at work and you have to deal with an issue whatever issue maybe 3:40for us you know your customer service aspect will take 3:43a disgruntled customer 3:44for instance we take that customer we put on scenario, just write on the 3:48application put a ride on the end 3:49and what have them respond to that as a condition of their employment 3:54if they don't respond to that then we do not assume for employment period 3:58what that does for us is it allows me to take a snapshot just a window into that 4:03person 4:04and see how they would act and a normal scenario now 4:07on one side that can be auto generated but for the most part 4:11we have found that it allows us to separate 4:15the haves and the have-nots so even if somebody's work is doesn't right 4:19relate directly to us what it does do is it gives us an opportunity to see how 4:23they may react and how they may fit or 4:25so basically in a nutshell, you know, we create a scenario 4:30you know we create a scenario and we make them perform 4:33right before, we don't even care about resumes 4:37I mean, yes we want to get them or whatnot we don't even really care 4:40about them because 4:42that's just you know bunch of crap anyways 4:45you know they're gonna put that there and excel at Excel, they excel at Word, they excel 4:49that they've got this great typing speed or what not once they get in the work, you're gonna 4:54find out that they are not that skilled in that stuff so 4:57we create a scenario for them 5:01and you know for example just like who was sayin if you're looking for somebody 5:04in customer service 5:06create a scenario of an angry customer that will call you after business hours 5:11and ask the person how would you respond to that 5:14you know would you respond to that and and call the CEO 5:17up on a cell phone at eight o'clock at night on a Sunday 5:22or how would you reply to that how would you 5:25take it into your hands and make that a good scenario and and what would you do 5:29with that, so 5:30you're kinda seen him perform, really before they even work for you so 5:36would do that into the real estate business as well right now currently we're 5:39looking for a 5:40a marketing person you know for the real state side of business where 5:44we're looking for 5:45absolute stud you know for social media 5:49for, to do all this, you know online marketing, off line marketing for us 5:53and to put together really a plan to make us the fastest growing in the entire 5:57country so 5:58instead of going out and you know instead boo place an ad out there 6:02you know submit your resume, you know 6:06tell us why you are for this job and blah blah boo will just like he said 6:11he will reverse engineer it 6:13and kinda talk about, you know for the marketing aspect of it 6:16you know kinda talk about how you I did that whole marketing 6:21ad out there for everybody to how we spun that one, to get that talent 6:26our marketing a specialist is an extremely extremely hard job to fill so 6:31what we did is we just opened what we want to know how do you want to know how 6:34they would market 6:35where would they market, what is their overall philosophy 6:39on creating a brand and asking those questions 6:42what we did is allowed us to see what skills they do have and what skills 6:45maybe they don't have 6:47for instance if somebody says they wanna go, you know, speak at a bunch of 6:50home owners meetings we know that that process is dead 6:54and way of creating a brand for company so we know even a cutback candidate 6:58it may be specifically, skilled 7:01in marketing he's not skilled in the kind of marketing that we need 7:05so we just create a scenario where a ficticious 7:08realty company is failing, we have to become the fastest-growing 7:12in the state you know and then eventually in a country we asked them 7:16the questions 7:17how would you market our company how would you market 7:20in social media,where would you market, how would you spend your 7:24extremely limited budget what would your ads look like right what what they look 7:28like how well they sound like 7:30who would you target, and some people may think that this is just trying to 7:34get work for free but 7:36we just see as if you want to work with us bad enough and your culture fit for 7:40us 7:40with John as you know is extremely extremely important if your culture fit 7:44for us 7:44then you'll take the time to do one of this prompts 7:48and when they respond to the prompt we get a lot better return on 7:52on our interview special yeah and then if if they've responded to your ad 7:56if they respond to your scenario that you give the people 8:00and they just submit their resume, trash 8:03that don't even waste your time on because they are just saving you 8:08from from doing a bad hire that's the whole truth on this, so 8:11you're looking for, exactly somebody that is gonna read your ad 8:15they are I'm going through and you've given them a job 8:19and they are going to complete that job and they're gonna do it 8:22the way that's that you have you know instructed so you gonna find out what 8:25their talents are 8:27right from the get-go so it's a very very different way to hire talent 8:31on by creating a scenario a bad scenario typically 8:35you know just like boo was saying you know this real estate company is dying 8:39we are relying on your marketing in order to 8:42 really go and make us the fastest growing company 8:45in the entire state and then the country where you gonna market what are you 8:49gonna do 8:50what do your ads look like tell us right now show us 8:53you know show us right now and everybody else just thrown in the trash 'cause 8:56you are only one in talent 8:58and that's exactly what you're gonna get so 9:02boo any other closing words on it, I mean it's a different way 9:05to really get talent but I can tell you that you weed out all the 9:10the tire kickers for sure. I mean what you said is that picture 9:13they cannot follow directions if they can go through has simply fill out the 9:17probably asking to you understand that when you get on and did on Craigslist 9:20it is so simple now want your resume saved to that website 9:23all you have to do is point and click and you can apply for job you can 9:26apply for a hundred jobs in an hour 9:28and we're not looking for people just pushing resumes, were looking for 9:32somebody that is a call to present the cost money and they cost money per click 9:36they're just going through clicking 9:37not only they cost us money they're causing a whole bunch of people money 9:41so we want people that are going through the are actually applying for jobs applying 9:44for a career 9:45and that's why we market our job openings and our opportunity as the way we do 9:50that's how we found fine talent guys and that's what you need you 9:53need to find talent that is definitely smarter than you 9:56and trust me you will find it this way and whenever you do that your business 10:01but literally 10:02literally explode so guys comment on this video below 10:07let me know what you think that this system Saturday's let me know if you do 10:10hire like that 10:12let me know your feedback on it and in response to that 10:16just by going through and couldn't comment on this man Boo is actually 10:19going to send you on facebook 10:22okay we're actually going to send you what a marketing a resume that we 10:26write 10:27that we wrote actually looks like for the real estate business so the 10:30you can see 'cause we're doing it right now in their own business we're looking to hire 10:33Marketing stud just like we've said 10:35we're going to give you that the same exact ad with the scenario 10:38that we've already created to find nothing but 10:41talent so comment on this video below let me know what you think of this system 10:45Saturdays 10:46let me know what you think of absolutely all this 10:49and we will get that or we will get that application out 10:53to you guys and show you how we do it so that you can do the same exact thing 10:57right in your own business so guys John and Boo signing out see guys

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